The aluminium window and door market in India is growing — but so are the challenges faced by manufacturers and fabricators across the value chain. From pricing pressures to performance expectations, navigating this industry takes more than good materials — it takes resilience, adaptability, and the right partners.

At PROCURAL, we’ve seen these pain points firsthand — and we’re building systems to solve them. Here’s a closer look at the most common (and costly) hurdles in the market today.

Raw Material Volatility: Pricing the Unpredictable

One of the biggest uncertainties in aluminium manufacturing is the fluctuating cost of raw aluminium. Prices are driven by global demand, energy markets, and geopolitical factors — often spiking without warning.

For fabricators working on long-term projects, this creates a real dilemma: How do you quote a job today when you can’t predict your costs three months from now? The bigger the project, the higher the risk.

Intense Competition: A Crowded Market with Tight Margins

The aluminium systems space is saturated with players — from international giants to local workshops. That means more price pressure and less room for error.

Design trends like ultra-slim profiles and extra-tall doors are exciting, but not always practical — especially across India’s five wind zones and cyclone-prone areas. This leads to a gap between visual demand and engineering reality.

On top of that, aluminium competes with materials like uPVC in cost-sensitive projects — making differentiation even more important.

Precision Fabrication & Quality Challenges

Aluminium may look sleek, but working with it requires serious precision.

  • High-end machinery is expensive — often costing tens of lakhs — and any fabrication error can lead to costly rework.
  • Even the best materials can fail if there’s inconsistent quality control — or if surfaces are scratched or dented during handling.
  • Surprisingly, many fabricators don’t test their systems to Indian (IS) or European (EN) standards — creating a pricing gap between unverified products and those engineered to perform.

What’s more, many end users and even fabricators themselves aren’t fully aware of modern quality standards — leading to underperformance even when premium materials are used.

Supply Chain Strain: Gaps in Local Sourcing

With restrictions on aluminium extrusion imports, many fabricators are relying on Indian extruders — but local manufacturers often struggle with:

  • Maintaining tolerances
  • Surface finish quality
  • Consistency across batches

This leads to project delays, compatibility issues, and compromised aesthetics — especially on large orders where quality matters most.

Operational Pressure: People, Production & Profitability

Beyond materials and machines, the human side of the business also faces hurdles:

  • High employee turnover increases training costs and leads to skill gaps.

  • Inconsistent workloads make it difficult to balance staffing and cash flow.

  • Add in energy, maintenance, and labor costs, and smaller players find it tough to stay competitive.

The Final Mile: Installation & Customer Expectations

Today’s customers expect customised designs, colours, and finishes — pushing fabricators to become more flexible and design-savvy. But even the best-made window systems can fail if they’re installed poorly. Improper installation often leads to:
  • Air and water leakage
  • Noise seepage
  • Reduced thermal performance
  • And ultimately, customer complaints

In most cases, the manufacturer takes the blame — even if the product itself wasn’t the problem.

So, what’s the solution?

Improving quality, reliability, and profitability in the aluminium window and door space isn’t about doing one big thing — it’s about doing many small things better:

  • Investing in stock planning and quality processes
  • Simplifying supply chains
  • Understanding and meeting customer expectations
  • And most importantly, supporting the fabricators who make it all happenaluminium casement window
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That’s exactly what we’re working on at PROCURAL, part of the LAUMANN GROUP of Germany. We combine German engineering standards with Indian manufacturing to help fabricators deliver modern, high-performance aluminium systems that stand the test of time.

Partner with us to build better windows.

Fabricators, architects, builders – if you’re encountering challenges, let’s connect. PROCURAL is here to support your next project every step of the way.

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The company is registered in the District Court for Łódź Śródmieście in Łódź, XX Commercial Division of the National Court Register under KRS number 0000060249. Share capital: PLN 1,342,490.00, NIP: 7741008197 , BDO: 000042079. PROCURAL Sp. z o. o. has the status of a large entrepreneur within the meaning of the provisions of the Act of 8 March 2013 on counteracting excessive delays in commercial transactions.

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